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Blue ocean strategy

W. Chan Kim

Business & Strategy
Publish date
2005
Publisher
Harvard Business School Press
Description
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future.
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Books cited in Blue ocean strategy

Suggested by AI, not verified against the full text. Check the original book before using them as a source.

  1. Competitive Advantage

    Michael E. Porter

    Citation

    Directly referenced regarding the traditional trade-off between differentiation and low cost.

    High relevanceExplore

  2. Competitive Strategy

    Michael E. Porter

    Citation

    Serves as the structuralist, red-ocean benchmark that Kim and Mauborgne seek to transcend.

    High relevanceExplore

  3. In Search of Excellence

    Thomas J. Peters and Robert H. Waterman Jr.

    Citation

    Referenced in the authors' critique of searching for permanent excellence at the firm level.

    Medium relevanceExplore

  4. Creative Destruction

    Richard Foster and Sarah Kaplan

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    Referenced regarding corporate lifespans and the systemic difficulty of sustaining market-leading performance.

    Medium relevanceExplore

  5. Built to Last

    Jim Collins and Jerry I. Porras

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    Cited when analyzing corporate longevity and explaining why industry space matters more than individual company traits.

    Medium relevanceExplore

  6. The Art of War

    Sun Tzu

    Citation

    Cited as an archetype of competitive military strategy focused on confronting rivals directly.

    Medium relevanceExplore

  7. Strategy and Structure

    Alfred D. Chandler Jr.

    Citation

    Referenced in discussing the historical evolution of formal business strategy.

    Medium relevanceExplore

Recommendations

  • Zero to One

    Peter Thiel

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    Shares the central thesis that escaping competition and creating monopolies yields the highest value.

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  • Blue Ocean Shift

    W. Chan Kim and Renée Mauborgne

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    The direct practical sequel providing specific processes to transition organizations into blue oceans.

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  • Competing for the Future

    Gary Hamel and C.K. Prahalad

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    Focuses on inventing new competitive territory rather than merely competing in existing industries.

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  • Playing to Win

    A.G. Lafley and Roger L. Martin

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    Complements blue ocean concepts by framing strategy as deliberate choices of where to play and how to win.

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  • The Innovator's Dilemma

    Clayton M. Christensen

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    Examines how disruptive technologies naturally open new, uncontested customer market segments.

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  • Business Model Generation

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    Provides practical design templates to operationalize value innovation and novel business models.

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